Customer care is the key for a successful hair salon. This means encouraging customers loyalty, therefore customers who’ll pay attention to advices and try the offered services.
To achieve it, is essential to create a connection between hairdresser and customer, based on trust and openness, honesty and a real interest in customer needs. As hair stylist you have to give value to every single customer aspect making her feel unique.
As in all sectors and professions, nowadays specialization is the only way.
Unlike the generalist who is able to do many things but so mediocre, the specialist stands out in his area of expertise.
It’s true, we are facing crisis but is mainly due to the competition.
That’s the reason why you have to be the number 1 in your sector.
So the best choice is to train yourself and improve your skills. This is the key factor to defeat crisis and attract customers.
Thanks to your professionalism and expertise you’ll give to your customers an unique and emotional experience. You’ll become representative for their hair health and beauty.
You’ll be their first thought!
How can I develop and expand the extension service?
If you enter into any hair salon, is hard to find exhibitors, book and illustrations about extensions. No display, no window posters.
Sometimes you will find locks dangling without a proper introduction.
To evoke in your customers the desire of beautiful, thick and long hair it is necessary to create a special corner.
For example, to get a better visual impact you can use a display with extensions hung in a linear fashion, a book showing the results obtained by applying the extension and a full menu that lists your extension services. ( Total lengthening, partial works, shades of colour, effects like blend colours and hair thickening).
Use the shop window with visual effects to attract the passers-by attention. To promote your salon image and generate interest , try to use posters, famous quotes, celebrities pictures, but remember to maintain a coherent line between fonts, colours and graphics to avoid a messy look.
The customer will want to get more informations. It’s up to you now to convince them through a clear and precise consultation, based on their characteristics and its desires.
La cliente al primo impatto sarà incuriosita e vorrà avere informazioni. Sta a te ora convincerla attraverso una consulenza chiara e precisa, basata sulle sue caratteristiche e sui suoi desideri.
How can you stand out from the today’s market huge range supply?
If your hair salon is considered a salon of a certain level is because the hair stylists and colourists supposed to be the most competent in their sector.
The same has to be for the hair extension service. Indeed, being a non-routine work and involving a radical transformation for the customer, the salon has to stands out as an expert in the extension field.
The customer will have to find an expert who follow her step by step , from the consulting phase till application and even during the following months with extension care and maintenance services.
Whether it is a full or partial change, do perceive as an experience that only you and no one else can offer.
Only then the customer will naturally choose your hair salon.
You must have an expertise and professionalism level that can not be questioned : you have to be an expert in the art of hair extensions.
A well made extension will be your free advertising and will be immediately noticed by friends and colleagues. They’ll want to know the name of the “creator”.
How to propose the extension service?
- CUSTOMIZE CONSULTING
The key is to provide an exclusive and personalized consultancy for each client . Try to understand what your customer does and doesn’t like, her needs and her desires .You’ll be able to create a new and balanced look suited to the person in front of you.
Consider each single detail, not only the actual haircut, but also the hair colour, skin tone, eye colour, and her outfit. Now you can elaborate an “ad hoc” project for her. It might be necessary to dye first her hair and then apply the extensions.
Remember that professionalism is based on competence but also on openness : a lengthening service involves a major expense for the customer. She has to be informed clearly on timing and costs (relating to the application, care / maintenance and removal).
Highlight the extension duration. As we know it depends on the type : the pre-bonded keratin extensions can last up to 5/6 months, while those with double-sided tape have a longer life because they can be re-used.
An informed customer will have the chance to consider her investment, including how the cost is proportional to the actual service and how she can write off the expense thanks to long lasting extensions. She won’t worry about it and will appreciate the work you made.
What can you do to distinguish your extension services from those offered by other hair salons ?
- HIGH QUALITY PRODUCTS
Remember that the extension service can not exclude the use of high quality products.
Only high quality hair extension guarantee natural and lasting results. Using Remy hair with intact cuticles, the final result will be intact light hair, soft as silk and easy to comb.
For the extensions care we suggest to use only specific products that deeply nourish the hair.
- PROFESSIONALISM’
To keep the promises you made, you will need not only to work with high quality hair but you’ll need to apply the lengths in a proper way!
Especially for pre-bonded extensions is better to train yourself, participates in courses with qualified companies and improve the application techniques.
An extension service will be your free advertising for better or worse.
An important and expensive work as the hair extensions is, should be well made! Only in this way it will bring economic and advertising benefits.
- NOT ONLY “HAIR LENGHTENING”
Propose your service not as a mere “extension application”, many people can do it.
Your service is much more than that!
You’re a professional, and your job is to design, create volume and length, play with colours and shades, choosing the technique and tone more suited to the haircut and to the characteristics of the client. Recommend a complete beauty service and your customers will desire to come back.
- ON LINE ADVERTISING
Promote your creations!
Nowadays we have an incredible tool: internet and especially social networks like Facebook that can be an important vehicle for you to become visible and increase your business.
It’s important to have a personal Facebook page or website. Post your best works with photos and videos . You’ll receive appreciations and comments.
With a ridiculous spending thousands of people will see your creations and will want to come to your hair salon.
- KEEP WHAT PROMISE
In order to make a promise, you have to be sure about what you’re doing and about hair extensions quality.
We want to underline the importance of your training and the brand choice.
Imagine if after the application (just a few days after) the hair tend to tangle or dry out prematurely or fall.
All this means a money drop (the customer can claim a reimbursement for the amount already paid or at least a replacement of defective extensions).
It will also be an economic loss in terms of time, unpaid , dedicated to “undo the damage“.
You will have lost a customer and potentially many others who, informed by the negative advertising.
An extension bad application is also a collective bad advertising, fuelling arguments like: “the extensions damage hair” etc….
A well done job is convenient in terms of image and economics.
See you next article!
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